Autodesk’s ad, “Coral Maker is Saving the World’s Coral Reefs with Autodesk,” showcases a groundbreaking technological solution aimed at preserving the world’s endangered coral reefs. It highlights how Autodesk’s innovative tools are helping environmentalists and scientists create and restore coral structures, giving viewers a glimpse into how technology can play a crucial role in saving the planet.
The Formula (That Works at Any Budget):
Inspiring Problem with Global Stakes – The ad opens by framing the devastating environmental impact of coral reef destruction. The high stakes, paired with a sense of urgency, immediately grab attention, positioning the issue as something that requires immediate action.
→ Lesson: Highlight an urgent, global issue to create a sense of importance around your product or service.
Technology as the Savior – Autodesk’s tools are portrayed as the game-changer in the fight against coral reef degradation. The ad demonstrates how state-of-the-art technology is being used to rebuild and protect coral ecosystems, positioning Autodesk as a key player in environmental preservation.
→ Lesson: Position your product as a solution to a critical, real-world problem, showing its impact on the future.
A Clear, Positive Vision for the Future – Through stunning visuals of coral being rebuilt with the help of Autodesk tools, the ad paints a hopeful and inspiring picture of what can be achieved when innovation meets purpose. This positive vision helps the brand connect with viewers emotionally, motivating them to take action and care about the cause.
→ Lesson: Pair your message with a positive, hopeful vision to motivate your audience toward change.
Contrast Between Destruction and Restoration – The ad contrasts the devastating effects of coral reef destruction with the hopeful restoration made possible by Autodesk’s technology. This contrast is powerful, showcasing not only the severity of the problem but also the promise of a solution.
→ Lesson: Show the before and after to emphasize your product’s ability to transform and make a real-world impact.
Final Verdict:
Autodesk’s ad succeeds by addressing a critical environmental issue with a sense of urgency while showcasing how their innovative technology offers a tangible solution. The ad effectively positions Autodesk as a key player in addressing global environmental challenges, using positive messaging to inspire change. The ad is a great example of how technology can drive both impact and change.
Brave-o-meter score:
B-8 | R-9 | A-7 | V-9 | E-8
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: Autodesk
LinkedIn: Autodesk LinkedIn Page
