B2B Video Library

Amazon Business | Rome In a Day

Amazon Business rewrites history. In a playful twist on the classic saying, Romulus builds Rome in a single day—with the help of Amazon Business tools. Bulk orders, spend analytics, and fast shipping power the city’s rapid rise. It’s ancient history, modernized.

The Formula (That Works at Any Budget)

Ancient Story + Modern Tools = Clever Hook

The ad takes a well-known myth and adds a B2B spin. Romulus uses Amazon Business features to build smarter and faster.
→ Lesson: Use familiar stories to frame your product as a modern solution.

Visual Gags + Business Jargon = Laughs That Land

Seeing ancient Romans hold barcodes and spreadsheets is instantly funny. It makes serious tools like spend tracking feel fun.
→ Lesson: Humor works best when visuals and product benefits align.

Features in Action + Big Idea = Clear Message

From bulk ordering to data dashboards, every joke ties back to a real feature.
→ Lesson: Highlight your tools through storytelling—not just lists.

Humor Breakdown

The humor relies on anachronism—ancient Rome meets business tech. Romulus casually uses analytics, automation, and procurement tools like it’s 2025. These visual jokes land well and reinforce Amazon Business’s promise: fast, smart, scalable solutions.

→ Lesson: Playful contrasts can turn technical features into entertaining, memorable moments.

Final Verdict

Amazon Business’s “Rome In a Day” is smart, witty, and product-led. It shows how Amazon’s tools can speed up operations—even if you’re building a city. With a strong message and clever execution, this ad makes B2B feel fun.

BRAVE-o-meter Score:
B-8 | R-8 | A-8 | V-7 | E-8
BRAVE – 7.8/10

Learn more about Amazon Business:
Website: amazon.com/business
LinkedIn: Amazon Business on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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