B2B Video Library

Malwarebytes | Only Human – Help Desk

Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them.

The Formula (That Works at Any Budget)

Relatable Scenario + Light Humor = Engaging Content

The ad shows a familiar office tech support moment, with a funny twist. Viewers recognize the situation—and laugh, while learning.
→ Lesson: Use real-life situations and light comedy to explain cybersecurity risks.

Clear Dialogue + Visual Storytelling = Strong Communication

Simple language and clear visuals make the message easy to follow. Viewers understand the danger and the fix.
→ Lesson: Combine clarity with strong visuals to boost message retention.

Human Error + Cybersecurity Solution = Valuable Product Insight

The ad shows how small mistakes lead to big risks—and how Malwarebytes helps prevent them.
→ Lesson: Highlight real customer problems and clearly show your solution.

Humor Breakdown

The comedy comes from exaggerating a help desk call. The situation is funny but realistic, making the topic of cyber safety easier to absorb.
→ Lesson: A touch of humor can help people understand serious topics more easily.

Final Verdict

Malwarebytes’ Only Human – Help Desk ad makes cybersecurity feel approachable. By mixing humor with real issues, it shows how Malwarebytes protects users from human error and cyber threats. The message is clear: mistakes happen—but protection matters.

BRAVE-o-meter Score:
B-6 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.2/10

Learn more about Malwarebytes:
Website: malwarebytes.com
LinkedIn: Malwarebytes on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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