Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them.
The Formula (That Works at Any Budget)
Relatable Scenario + Light Humor = Engaging Content
The ad shows a familiar office tech support moment, with a funny twist. Viewers recognize the situation—and laugh, while learning.
→ Lesson: Use real-life situations and light comedy to explain cybersecurity risks.
Clear Dialogue + Visual Storytelling = Strong Communication
Simple language and clear visuals make the message easy to follow. Viewers understand the danger and the fix.
→ Lesson: Combine clarity with strong visuals to boost message retention.
Human Error + Cybersecurity Solution = Valuable Product Insight
The ad shows how small mistakes lead to big risks—and how Malwarebytes helps prevent them.
→ Lesson: Highlight real customer problems and clearly show your solution.
Humor Breakdown
The comedy comes from exaggerating a help desk call. The situation is funny but realistic, making the topic of cyber safety easier to absorb.
→ Lesson: A touch of humor can help people understand serious topics more easily.
Final Verdict
Malwarebytes’ Only Human – Help Desk ad makes cybersecurity feel approachable. By mixing humor with real issues, it shows how Malwarebytes protects users from human error and cyber threats. The message is clear: mistakes happen—but protection matters.
BRAVE-o-meter Score:
B-6 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.2/10
Learn more about Malwarebytes:
Website: malwarebytes.com
LinkedIn: Malwarebytes on LinkedIn
