A young couple moves into a new home. At first, everything seems normal. But soon, strange things start to happen.
Lights flicker. Whispers echo. Shadows move.
It turns out the house is haunted—not by ghosts, but by their neglected B2B brand.
The message? If you ignore your brand, it can come back to haunt you.
The Formula (That Works at Any Budget)
Horror Setup = Built-in Attention Grabber
Using classic horror tropes—like creaky doors and eerie music—keeps viewers watching.
→ Lesson: Genre storytelling can make B2B ads feel fresh and cinematic.
Metaphor for Brand Neglect = Strong Message Delivery
The “haunting” represents a neglected brand. It’s a smart, visual way to show long-term damage.
→ Lesson: Metaphors help turn abstract problems into something people can feel.
Simple Ending + Direct CTA = Message That Sticks
The ad ends with a warning: “Don’t neglect your brand.” It’s clear and easy to remember.
→ Lesson: Keep your takeaway sharp and simple.
Humor Breakdown
The humor is dark and subtle. The idea of a haunted house caused by bad B2B branding is absurd—but it works.
→ Lesson: Even serious messages can use humor, as long as it fits the tone.
Final Verdict
Umault turns a horror story into a smart B2B lesson.
It’s bold, creative, and very different from most brand strategy content.
The ad sticks in your head—and so does the warning.
BRAVE-o-meter Score:
B-9 | R-8 | A-9 | V-9 | E-8
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: umault.com
LinkedIn: Umault on LinkedIn
