Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your entire business is at risk.
The Formula (That Works at Any Budget)
Cinematic Storytelling = Higher Engagement
By turning a cyber threat into a short thriller, HP turns a dry topic into a must-watch video.
→ Lesson: Use drama to make complex problems feel urgent and real.
Known Actor + Real Business Settings = Instant Credibility
Casting Christian Slater gives the ad star power, while the office locations make the risk feel close to home.
→ Lesson: Familiar faces and realistic settings build trust fast.
Focus on Overlooked Risk = Stronger Brand Positioning
Highlighting printers as weak points positions HP as the expert that covers what others forget.
→ Lesson: Educating customers about hidden threats creates demand for your solution.
Humor Breakdown
The ad is serious, but there’s subtle irony in how easy “The Wolf” finds it to hack in. That quiet tension adds depth without making light of the threat.
→ Lesson: Smart, restrained humor can make serious content more watchable.
Final Verdict
HP’s “The Wolf” is part thriller, part warning shot. It shows how businesses ignore printer security—and why that’s dangerous. The ad is sleek, gripping, and makes cybersecurity feel urgent. HP positions itself as the brand that sees the full picture—and protects you from it.
BRAVE-o-meter Score:
B-9 | R-8 | A-9 | V-9 | E-8
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: hp.com
LinkedIn: HP on LinkedIn
