Zach Woods plays a confused actor in a funny B2B ad for Jira. He thinks he’s about to get rich from “performance marketing.” But he didn’t read the contract. His payment depends on actual Jira sign-ups.
He starts planning his dream life using Jira: a ski chalet, a chimp assistant, and a sake-only diet. But the joke turns when he learns how performance marketing really works. No sign-ups, no money.
The Formula (That Works at Any Budget)
Famous face + simple mix-up = easy attention
Zach Woods brings charm and credibility. His confusion about the contract makes the message fun and easy to follow.
→ Lesson: Use misunderstanding to explain complex ideas with humor.
Jira board = product demo
He uses Jira to plan his millionaire lifestyle. It’s a joke—but it shows off Jira’s features in context.
→ Lesson: Show how your product fits into real (or funny) workflows.
Common mistake = strong hook
Most people don’t read the fine print. The ad taps into that truth to make the story relatable.
→ Lesson: Build connection by reflecting real-world behavior.
Humor Breakdown
The comedy comes from exaggeration. Zach treats a basic ad deal like a life-changing win. His use of Jira for personal goals is absurd, but it keeps the product front and center.
→ Lesson: Let your product support the punchline without getting lost in it.
Final Verdict
This B2B ad is smart, simple, and funny. It uses storytelling to explain performance marketing while keeping Jira at the heart of the action. Great pacing, clear product focus, and a relatable setup make it highly effective.
BRAVE-o-meter Score:
B-9 | R-8 | A-9 | V-8 | E-7
BRAVE – 8.2/10
Watch the full ad & learn more
Website: atlassian.com
LinkedIn: Atlassian on LinkedIn
