A team of creative professionals sits around a table in a writer’s room, brainstorming ideas for a ClickUp commercial. As they pitch increasingly absurd ideas—a talking dog that gives productivity tips, a superhero who fights procrastination, an alien using ClickUp—the ad plays out each concept as a quick cutaway. The chaos reflects how wild the creative process can be, but the core message is clear: ClickUp helps teams go from scattered ideas to organized execution.
The Formula (That Works at Any Budget)
Writers’ Room Setting = Creative Process on Display
By showing the actual brainstorming session, the ad mirrors how many teams operate: messy, collaborative, and full of imagination.
→ Lesson: Show the process, not just the outcome—it builds trust and relatability.
Absurd Pitches + Fast Cutaways = Visual Comedy
Each silly pitch is brought to life with fast visual gags—a superhero, an alien, a talking dog. These make the ad entertaining while still grounded in the product’s value.
→ Lesson: Quick visual humor keeps viewers engaged without needing a big budget.
Return to Reality = Tying It Back to the Product
At the end, the chaos ends with one line: “Let’s get to work.” It grounds the ad and subtly reminds viewers that ClickUp helps make sense of the madness.
→ Lesson: Always land your punchline with a clear message tied to the product.
Humor Breakdown
The humor relies on exaggerated pitches that parody classic ad tropes—superheroes, aliens, talking animals. These ideas are funny because they’re overdone, and the team’s reactions add to the authenticity.
→ Lesson: Humor hits harder when it reflects your audience’s world (like the chaos of a real brainstorm).
Final Verdict
ClickUp’s “Writer’s Room” ad is a smart, meta look at how creative teams work. It embraces the chaos of ideation while making ClickUp the hero that turns brainstorming into productivity. Short, funny, and extremely relatable.
BRAVE-o-meter Score:
B-9 | R-8 | A-9 | V-10 | E-9
BRAVE – 9.0/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
