A mother is worried. Her son, Damien, isn’t acting normal. He’s possessed—but not by a ghost. He’s obsessed with B2B marketing strategy. He blurts out phrases like “buyer journey” in a demonic voice.
This horror-movie parody blends a spooky setup with industry jargon. Umault uses the setup to poke fun at how serious B2B marketers can get—and how overthinking can take over your soul.
In the end, a priest offers the solution: just hire Umault for your B2B video needs. Problem solved.
The Formula (That Works at Any Budget)
Horror Setup + Industry Satire = Something You’ll Remember
The ad looks like a scary movie, but instead of a demon, the villain is marketing obsession.
→ Lesson: Parody lets you highlight real problems in a way people enjoy.
Buzzword Overload = Shared Pain, Shared Laughs
Damien’s “possession” sounds like a strategy meeting gone wrong. Marketers recognize the language—and laugh at themselves.
→ Lesson: Use exaggeration to reflect the audience’s world.
Quick Branding = Stronger Impact
Umault waits until the end to mention their name. That makes the message feel like a story—not a sales pitch.
→ Lesson: When your content is great, the CTA can whisper.
Humor Breakdown
The humor comes from the contrast. Horror movies usually feature dark spirits. Here, it’s dark strategy decks. The possessed kid spouting jargon hits close to home for anyone in B2B.
→ Lesson: Situational parody works best when the pain point is real.
Final Verdict
Umault’s “Possessed” is smart, funny, and sharply executed. It shows what happens when strategy goes too far—without ever getting boring. Marketers will laugh, cringe, and remember the name Umault.
BRAVE-o-meter Score:
B-10 | R-9 | A-9 | V-10 | E-9
BRAVE – 9.4/10
Watch the full ad & learn more:
Website: umault.com
LinkedIn: Umault on LinkedIn
