B2B Video Library

Webflow | Design websites. Don’t code them.

Webflow presents a clear, sleek product demo showing how designers can create professional websites visually—without writing code. The ad opens with a designer frustrated by coding complexities and then shifts to an intuitive drag-and-drop interface that makes web design faster and more creative. The video balances product features with user empowerment, positioning Webflow as the tool to bring ideas to life effortlessly.

The Formula (That Works at Any Budget)

Frustrated Designer + Smooth Interface Demo = Clear Problem-Solution Narrative
Showing pain from traditional coding followed by the relief of Webflow’s visual builder instantly connects with the target audience.
→ Lesson: Presenting a relatable pain point before the solution hooks viewers effectively.

Visual Workflow + Minimal Text = Easy Comprehension
The ad relies heavily on screen captures and smooth transitions rather than dense narration, simplifying complex concepts.
→ Lesson: Visual clarity and minimal copy improve viewer understanding and retention.

Modern, Clean Aesthetic + Upbeat Music = Brand Personality
The fresh, tech-savvy vibe matches Webflow’s positioning as a cutting-edge design tool.
→ Lesson: Aligning style and tone with brand values reinforces identity and appeal.

Humor Breakdown

Humor is subtle and situational, emerging from the exaggerated frustration of coding and the relief when the designer switches to Webflow’s simple tool. It adds a light emotional touch without distracting from the product focus.
→ Lesson: Small relatable moments of humor can make technical demos more engaging.

Final Verdict

Webflow’s “Design websites. Don’t code them.” ad skillfully combines relatable storytelling with a clean demo, making it clear why Webflow is the future of web design for non-coders and professionals alike.

BRAVE-o-meter Score:
B-8 | R-9 | A-8 | V-9 | E-9
BRAVE – 8.6/10

Watch the full ad & learn more:
Website: https://webflow.com
LinkedIn: Webflow on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

Share on social media

Related Videos

Zendesk | Relationships Are Complicated: "Space Crap"

VMware | Cloud Academy

Umault | Possessed – The Origin Story of a B2B Marketer

Amazon Business | Bo Peep Finds Success

Salesforce | “Not Cool”

Back to videos

Let’s jump on a call

The secret behind the world’s greatest B2B adverts, Super Bowl campaigns.

Book a call

Brought to you by

Get the Best B2B Video Ads in your Inbox each month. Stay Inspired!