This Monday.com ad captures the awkward limbo of hybrid work culture by following one employee’s very literal and very funny attempt to “return to the office.” As the camera follows her through parks, stairwells, and near-empty conference rooms, it becomes clear: the workplace isn’t one place anymore—and that’s exactly why Monday.com exists.
The Formula (That Works at Any Budget):
Absurd Realism = Instant Relatability
The ad kicks off with a seemingly normal scenario—someone going back to work. But it quickly descends into absurdity as she’s forced to roam the building searching for signs of life.
→ Lesson: Take a real-world issue (like hybrid work confusion) and crank it up to absurd levels to grab attention and make a point.
One Character, One Journey = Low Budget, High Impact
A single actor carries the entire spot with strong visual storytelling and dry humor. No big sets. No crowd scenes. Just one person, a phone call, and a whole lot of walking.
→ Lesson: You don’t need a huge production to be effective—clarity of concept and clever writing go a long way.
Quick Product Tie-In = Seamless Relevance
Just when the viewer’s wondering what this has to do with Monday.com, the punchline lands: “Whether you’re back in the office, still remote, or somewhere in between, work doesn’t stop. Monday.com keeps everyone aligned.”
→ Lesson: Let your story breathe, but land your product as the hero—clearly and concisely.
Humor Breakdown:
The comedy lies in the deadpan pacing and visual irony. Our protagonist treats her return to the office with full sincerity… while clearly nobody else got the memo. The scene where she finds a “conference in progress” sign on a dark, empty room? Quiet genius. The ad never tells a joke—it shows one, making it feel smarter and more grounded.
Final Verdict:
Monday.com nails the tone of modern work confusion with subtle humor and sharp execution. The ad doesn’t try too hard to sell—it earns attention through a grounded-yet-absurd narrative and then earns trust by showing that Monday.com can support any kind of work culture. Hybrid, remote, or somewhere in the hallway.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: Monday.com
LinkedIn: Monday.com
