WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the solution to simplify the diagnosis and resolution of these workplace tech frustrations.
The Formula (That Works at Any Budget):
Humorous Diagnosis = Relatable Conflict
The ad’s setup, with the employee visiting a doctor for their frustrations, quickly draws attention. The doctor misdiagnoses the problem, thinking the issue is much more complicated than it is. This comedy reflects how workplace tech problems are often misunderstood or mishandled.
→ Lesson: Highlight relatable conflicts in a humorous way to draw attention to the problem your product solves.
Light-Hearted Misunderstanding = Exaggerated Humor
The ad uses exaggerated humor to emphasize how easily frustration with technology can be misunderstood or blown out of proportion. The doctor’s inability to correctly diagnose the problem mirrors how businesses often fail to identify the true source of employee frustration with tools and processes.
→ Lesson: Use exaggeration to turn an everyday issue into a more entertaining, dramatic story that keeps the viewer engaged.
Clear Solution from WalkMe = Brand Positioning
The ad concludes by positioning WalkMe as the simple, effective solution for employee frustration with technology. WalkMe’s ability to streamline processes and reduce frustration is made clear, showcasing its value in improving employee experience.
→ Lesson: After establishing the problem in a humorous or exaggerated way, introduce your product as the clear, easy solution.
Humor Breakdown:
The humor in this ad comes from the doctor’s comedic attempts to diagnose the employee’s frustration. The confusion and overcomplication of the issue mirror how tech frustrations are often misinterpreted in the workplace. The doctor’s methods and the employee’s exasperation play into a very relatable scenario—many people have been there when dealing with inefficient or confusing software. This humorous situation makes the case for WalkMe’s value as a solution for simplifying technology adoption and improving employee experiences.
Final Verdict:
WalkMe’s ad skillfully blends humor and relatability to convey a strong message about the difficulties employees face when dealing with complex or inefficient software. The comedic setup—an employee visiting a doctor for a tech issue—effectively highlights how workplace frustrations can be misunderstood, with WalkMe offering the simple fix. This approach keeps the content light, entertaining, and memorable while clearly positioning WalkMe as the go-to solution for easing tech-related employee frustrations.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: WalkMe
LinkedIn: WalkMe
