Webflow’s If Life Were Like Web Design commercial plays with the idea of taking the frustrations of everyday life and applying the complexities of web design to them. The ad humorously exaggerates how life would be if we had to “design” every little detail, from interactions to appearances, as one might design a website. It’s a witty take on the flexibility and control that web design offers, positioning Webflow as the go-to platform for streamlined, user-friendly design work.
The Formula (That Works at Any Budget)
Absurdity of Everyday Problems = Instant Humor – The ad presents everyday situations like cooking or relationships as if they were web design projects. It exaggerates how ridiculous it would be to approach life’s little tasks like designing a website.
→ Lesson: Use exaggeration to highlight the challenges or frustrations your audience faces, and then show how your product solves them in a simpler way.
Visual Humor + Relatability = Immediate Connection – The idea of “life” as a web design project creates immediate humor by juxtaposing the tediousness of design with mundane daily tasks. The absurdity of trying to apply web design concepts to real-life interactions adds a clever twist.
→ Lesson: Humor is a great way to make a message stick, especially when it’s tied to something the audience experiences every day.
Simplification = Webflow’s Core Value – By highlighting the frustrations of trying to manage every aspect of life as a web design project, Webflow subtly shows how its platform simplifies the process, offering control without overwhelming the user.
→ Lesson: Focus on how your product takes the complexity out of a challenge while still providing creative control.
Clear and Straightforward Solution = Less is More – Webflow doesn’t overwhelm the viewer with technical jargon or product details. Instead, the ad focuses on showing the relief of a simplified process, offering a clear contrast to the complex, convoluted approach life would have if it were like web design.
→ Lesson: Keep the message simple and direct. Show the ease your product provides without complicating the story.
Humor Breakdown:
The ad utilizes absurd situational humor, imagining real-life scenarios through the lens of web design. There’s an element of dry wit as everyday activities are taken to ridiculous extremes, showing how impractical it would be to apply such design-thinking to simple tasks.
Final Verdict
Webflow cleverly uses humor and absurdity to highlight the pain points of complex tasks while showing how its platform offers a simpler, more streamlined approach. It’s a fun, relatable, and effective way to position Webflow as the solution to complicated design processes.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-9 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: Webflow
LinkedIn: Webflow LinkedIn Page
