A “Problemotional” Review of 2023’s Best B2B Video Ads: Hacken
This Hacken ad is a wild ride. It’s like a cyberpunk movie trailer meets a Lego building set, all wrapped up in a B2B video ad promoting a cybersecurity token. While it might not be the most straightforward approach, it’s certainly attention-grabbing and leaves a lasting impression.
Here’s a breakdown using the trusty PESO framework:
P: Problem
The “Wild West” of Cybersecurity: The ad opens with a question: “What is Hacken?” It then sets the stage by showing a bustling, seemingly chaotic work environment. This sets a tone of urgency and alludes to the complex and ever-evolving landscape of cybersecurity in the digital age.
The Need for Trust and Expertise: The ad subtly hints at the challenge of finding reliable cybersecurity solutions in a crowded marketplace. With so many companies claiming to offer protection, it can be difficult to know who to trust and where to turn for real expertise.
The Desire for a Safer Digital Future: The ad taps into a universal concern – the desire for a safer digital world. As our lives become increasingly reliant on technology, the need for robust cybersecurity solutions becomes more crucial than ever.
E: Emotion
Intrigue and Mystery: The ad opens with a sense of intrigue. The quick cuts, the dramatic music, and the mysterious figure in a hoodie walking through a dimly lit space create a captivating atmosphere that draws the viewer in.
A Touch of “Hacker Cool”: They play on the stereotype of the “hacker” as a skilled and somewhat rebellious figure. The scene with the masked individuals breaking into a secure location evokes a sense of intrigue and excitement.
Confidence and Trust: As the ad progresses, the tone shifts to one of confidence and authority. The spokesperson, now sitting at a table, projects an air of expertise and reassurance.
S: Solution
A Multifaceted Cybersecurity Ecosystem: The ad reveals that Hacken is not just a single product but a comprehensive cybersecurity ecosystem comprising multiple projects, including a consulting firm, a bug bounty platform, and a cybersecurity rating system.
Proven Results and Industry Recognition: It highlights Hacken’s track record, mentioning its work with leading industry bodies like CoinGecko and its impressive growth figures. This emphasizes the company’s credibility and trustworthiness.
The Power of the Hacken Token (HAI): The ad introduces the Hacken token (HAI) as a key element of the ecosystem. It explains the token’s utility, including its role in accessing token sales for new cybersecurity projects, participating in staking and farming programs, and gaining access to products like the Hacken VPN.
O: Outcome
A Safer Digital World: It positions Hacken as a company dedicated to making the digital world a safer place. By providing a range of cybersecurity services and products, Hacken aims to protect businesses and individuals from cyber threats.
Empowering the Community: The ad emphasizes the collaborative nature of the Hacken ecosystem, highlighting its bug bounty platform and the role of “white hat hackers” in identifying vulnerabilities. This suggests that Hacken is not just a company but a movement, bringing together a community of experts to combat cybercrime.
Financial Rewards and Exclusive Access: The ad makes it clear that holding the Hacken token (HAI) provides tangible benefits, including access to token sales, farming rewards, and free use of the Hacken VPN. This incentivizes viewers to become part of the Hacken ecosystem and contribute to its growth.
Overall
While the unconventional approach might not appeal to everyone, it’s certainly memorable and effectively showcases the scope and ambition of Hacken’s cybersecurity ecosystem. This corporate video embodies a unique blend of cyberpunk aesthetics, Lego-inspired visuals, and informative content.
The ad succeeds in capturing attention, highlighting the importance of cybersecurity, and positioning the Hacken token (HAI) as a key element in a safer digital future. And hey, who doesn’t love a bit of Lego-building action in their B2B video ads?
