A “Problemotional” Review of 2023’s Best B2B Video Ads: Vonage
Vonage’s ad really takes a lighthearted approach to tackling the everyday challenges that businesses face – being a nap-tastic solution for businesses. They nailed it at making B2B marketing more relatable.
Let’s take a look through the PESO framework and see how they did it:
P: Problem/Pain
The “Naptime” Dilemma: The ad starts with a guy who’s taking a nap, and let’s be real, sometimes we just need a little power nap to get through the day. But it’s not just about naps. It expresses the importance of being able to connect with customers and manage communications effectively, even when you’re not in the office or at your desk.
The Struggle to Stay Connected: They highlight how difficult it can be to manage communication when you’re on the go or working remotely. You’re trying to keep up with calls, emails, and messages, and it can be a real juggling act.
Missed Opportunities: The ad implies that if you don’t have the right tools, you can easily miss important communications. It’s a problem we all know – no one likes to miss out!
E: Emotion
Humor and Relatability: That guy taking a nap on the couch, the scene with his phone and his laptop – it’s all so relatable. It’s a great way to get the viewer’s attention.
Visual Storytelling: The ad uses visuals to create a sense of energy and a bit of chaos, which makes it engaging.
The “Ah-ha!” Moment: The ad has that “aha” moment when you see how Vonage can help – it’s like they’re saying, “Hey, you don’t have to be tied to your desk all the time. We’ve got you covered!”
S: Solution
Unified Communications for Your Business: It presents Vonage as the solution that can help businesses stay connected, no matter where they are.
Easy to Use and Flexible: The ad showcases how Vonage’s platform simplifies communication, making it easier to make calls, manage messages, and collaborate, even when you’re not in the office.
The Power of “Vonage Does That”: The ad’s tagline, “Vonage Does That,” is a clever and memorable way to showcase how Vonage can handle the challenges of modern communication.
O: Outcome
Staying Connected, Anytime, Anywhere: It proposes that with Vonage, you can stay connected and productive no matter where you are or what you’re doing.
A More Efficient and Agile Business: The advocates how Vonage can help you streamline your communications, manage your time better, and achieve greater success.
A More Productive and Empowered Workforce: The ad conveys the sense, for viewers, that Vonage can help them stay connected, make them more productive, and ultimately, give them back control of their work lives.
Overall
This Vonage ad exemplifies a great B2B video ad that leverages problem-humor, relatable situations, and a strong visual style to grba attention. They effectively communicate the value of their unified communications platform while being both entertaining and informative.
