A “Problemotional” Review of 2023’s Best B2B Video Ads: Thales & Exclusive Networks
This one’s a little out there – knights in a modern bar? That’s what makes it so memorable! Now, this B2B video is one of our takes on the “problemotional” approach for Thales and Exclusive Netowrks and it’s the first instalment of the Knight Series.
Let’s break down how we did it using the PESO framework:
P: Problem/Pain
Vulnerability and Risk: It starts with a scene that is both modern and a bit whimsical. It shows a woman enjoying a relaxing evening in a chic bar. The unexpected appearance of the knight in armor immediately highlights a sense of vulnerability and the potential for threats.
The Need for Strong Security: The ad implies that, even in a relaxed setting, security is crucial. The knight’s presence represents a potential danger and the need for a strong security posture.
Protecting What Matters Most: We’re reminded that we need to be vigilant and proactive about protecting our data, systems, and businesses from cyberattacks, especially in today’s increasingly connected world.
E: Emotion
Humorous and Engaging: The ad uses humor to make its point. It’s a little ridiculous to see a knight in armor in a modern bar, but it’s also humorous and lighthearted, which helps to capture attention and make the ad more engaging.
Visual Storytelling: Using dynamic visuals, we created a sense of suspense and intrigue, making the message about cybersecurity more impactful.
Relatable Feeling of Vulnerability: It taps into the common feeling of vulnerability that many people experience when thinking about cyber threats. The scene with the woman and the knight subtly suggests that, in a world of increasing online threats, we need to be prepared.
S: Solution
Thales and Exclusive Networks: A Security Powerhouse: The ad showcases the partnership between Thales and Exclusive Networks, implying that their combined expertise can provide a powerful solution to the problem of cybersecurity.
The “Perfect Match” for Security: The video emphasizes the strength of this partnership and the ability to deliver top-notch security solutions.
Protecting Your Business: It shows how these companies can provide the protection businesses need to thrive in a digital world, suggesting that their expertise and solutions can help to mitigate risks and ensure a secure future.
O: Outcome
Peace of Mind and Confidence: It implies that choosing Thales and Exclusive Networks for cybersecurity solutions can bring peace of mind, knowing that your data and business are protected.
A Secure Future: The ad suggests that using these companies’ services can help businesses avoid risks and build a secure future.
Stronger and More Resilient: This ad leaves viewers with the feeling that, with the right security measures in place, they can be more confident and secure in their digital journey.
Overall:
We chose to take a brave (no pun intended), creative and playful approach to effectively highlight the importance of cybersecurity, showcasing the value of the partnership between Thales and Exclusive Networks, and get people thinking about how to stay safe in this digital world – leveraging the true essence of the “problemotional” formula.
It’s a reminder that even in the world of B2B advertising, a little humor and relatable storytelling can go a long way.
