In this commercial, Xerox partners with Marriott Hotels & Resorts to demonstrate how their automation solutions streamline business operations, specifically focusing on invoicing. The ad takes a straightforward, solution-driven approach, highlighting the complexity of traditional invoicing systems and showing how Xerox’s automation cuts through the chaos, saving time and resources. While not centered on humor, it uses a smart, narrative-driven style that emphasizes efficiency and innovation in the workplace.
The Formula (That Works at Any Budget)
Clear Problem & Simple Solution = Impactful Messaging – The commercial showcases the inefficiencies and errors that come with traditional invoicing and contrasts them with the simplicity of automation via Xerox.
→ Lesson: A clear depiction of a pain point, paired with a simple solution, helps audiences understand the value of your product.
Real-World Application = Relatable Value – By focusing on a well-known brand like Marriott, Xerox grounds its service in a real-world, relatable setting, making the solution feel tangible.
→ Lesson: Use familiar brands or scenarios to help audiences see how your product fits into their world.
Process Efficiency = Time-Saving Impact – The focus of the ad is on how much time and energy Marriott saves through automation, subtly conveying the long-term value without needing to oversell the product.
→ Lesson: Show the results, not just the features, and let the audience see the tangible benefits of your product.
Subtle, Undramatic Approach = Professional Tone – Unlike many ads that use humor or high drama, this commercial keeps a more professional tone, highlighting real-world business benefits.
→ Lesson: For B2B, sometimes a straightforward approach is the most effective. Be clear, concise, and focus on the business impact.
Humor Breakdown:
This commercial is more pragmatic than humorous, with a focus on showcasing the efficiency and professionalism of Xerox’s solutions. While the ad doesn’t rely on humor, it cleverly uses the Marriott situation to present the product’s benefits in a highly relevant and accessible way.
Final Verdict
Xerox’s approach in this ad is all about showing how their solutions can streamline business operations in a real-world setting. By focusing on time-saving and process efficiency, it effectively communicates the value of automation to a B2B audience.
Brave-o-meter score:
B-8 | R-8 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Xerox
LinkedIn: Xerox LinkedIn Page
