In this Super Bowl-style B2B ad, Workday takes on a common office phrase: “You’re a rock star!” But instead of praise, the line sparks outrage—from actual rock stars. Legends like Ozzy Osbourne, Joan Jett, Billy Idol, and Gary Clark Jr. are not happy that corporate employees are being called “rock stars” for handling budgets and HR spreadsheets.
The ad flips a tired corporate compliment into a hilarious campaign, where the only thing the real rock stars do respect is Workday’s software.
The Formula (That Works at Any Budget)
Celebrity Twist = Immediate Hook
Using famous musicians to criticize a workplace cliché is smart, funny, and fast. The contrast grabs attention within seconds.
→ Lesson: Subvert familiar phrases to get instant interest and laughs.
Office Culture + Pop Culture = Broad Appeal
The ad bridges the gap between buttoned-up offices and loud rock concerts. It works for both executives and everyday employees.
→ Lesson: Relatable mashups can boost engagement and shareability.
Product Mention = Smooth Integration
After all the jokes, Ozzy gives Workday his seal of approval. It’s not forced—it feels like a natural end to the story.
→ Lesson: Save the product pitch for the punchline. It lands better that way.
Humor Breakdown
The humor here is smart parody. Workday pokes fun at how loosely we throw around phrases like “rock star” in the office. The dramatic delivery from real musicians makes it even funnier. They’re dead serious—and that’s the joke.
→ Lesson: Satire works when you take something everyday and push it to the extreme.
Final Verdict
Workday’s “Rock Stars” ad is a standout example of modern B2B advertising. It’s fun, surprising, and still gets the message across: if you want to run like a rock star (for real), Workday’s the tool. It’s a great mix of humor, celebrity, and product positioning.
BRAVE-o-meter Score:
B-9 | R-9 | A-9 | V-9 | E-9
BRAVE – 9.0/10
Watch the full ad & learn more:
Website: workday.com
LinkedIn: Workday on LinkedIn
