The ad follows creators from different professions — a baker, a barber, a designer, a chef, a florist, and more — as they build websites using WordPress.com. Each scene shows them working on their craft and customizing their online presence. A voiceover talks about the power of building your world online, whether it’s a store, a portfolio, or something entirely new.
The Formula (That Works at Any Budget)
Show the Work + Show the Site = Clear Product Demo
We see each creator doing what they love — baking, cutting hair, designing, or crafting. Then we see how they use WordPress to bring that work online.
→ Lesson: Link your product directly to the user’s goal to show immediate value.
Diverse Faces + Universal Story = Broad Reach
The ad features people of different backgrounds and industries. It tells a simple, powerful story: anyone can build something great with the right tools.
→ Lesson: Represent a range of users to make your brand feel inclusive and accessible.
Crisp Visuals + Confident Voiceover = High Clarity
No dialogue, just clean cinematography and a clear voiceover. This keeps the message focused and easy to follow.
→ Lesson: You don’t need complexity to be compelling — clarity sells.
Final Verdict
This ad nails the essentials. It’s visual, inspiring, and product-focused. WordPress.com is positioned as the tool for creators of all kinds — and by showing the actual process of building a site, it proves its value. The tone is confident, the message is empowering, and the call to action is clear: build your world.
BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-7 | E-7
BRAVE – 6.6/10
Watch the full ad & learn more:
Website: wordpress.com
LinkedIn: WordPress on LinkedIn
