In this ad, Wix delivers a sharp, upbeat product demo that walks service professionals through how to create a bookings website—from adding services to syncing calendars. But here’s the twist: it’s not just functional. It’s fun.
While the video focuses on clear UI walkthroughs and screen recordings, it also sprinkles in playful, fictional business names like “Nacho Typical Spa” and “Smooth Moves Consulting.” That touch of personality makes the ad memorable without distracting from the product.
The Formula (That Works at Any Budget)
Screen Recording + Playful Brand Names = Informative but Fun
Wix shows real features—like booking management and payments—inside obviously made-up businesses. It’s all delivered with crisp motion design and a stylish interface.
→ Lesson: Even in a screen recording, adding personality can make your product feel human.
Multiple Personas = More Relatability
From yoga studios to beauty salons and business coaches, the ad covers a range of services. That ensures viewers can see themselves in the product.
→ Lesson: Don’t just show features. Show who they’re for.
Fast Pacing + Visual Clarity = Watchable to the End
In under a minute, the ad communicates everything you need to know—no voiceover, no fluff. The rhythm keeps you engaged, and every second counts.
→ Lesson: B2B doesn’t need to be slow or dense. Visual speed boosts engagement.
Humor Breakdown
The humor here is light and brand-friendly. Fake businesses like “Nacho Typical Spa” and “Smooth Moves Consulting” inject personality into what could’ve been a dry product demo. It’s clever, subtle, and doesn’t interrupt the flow.
→ Lesson: Humor doesn’t need actors or punchlines. Even quirky copywriting and fake brand names can make your video feel fresh and fun.
Final Verdict
Wix nails the balance between clarity and charm. It’s a product walkthrough, yes—but it’s one with personality. The fictional examples, fast editing, and playful tone make it stand out in a sea of flat SaaS demos. This is how you make a screen recording ad feel like a brand moment.
BRAVE-o-meter Score:
B-6 | R-9 | A-5 | V-6 | E-8
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: Wix.com
LinkedIn: Wix on LinkedIn
