In this ad, WalkMe humorously imagines how its digital adoption platform could make life outside of work easier. The ad exaggerates real-life scenarios—like dealing with a smoking car engine, burning food, playing poker, and even helping a stranger give birth in a park—to show how WalkMe’s guidance could simplify even the most chaotic situations.
The Formula (That Works at Any Budget):
Exaggerated Real-Life Problems = Humor and Relatability
The ad takes absurd, high-pressure situations—like a smoking car engine or an unexpected birth—and shows how WalkMe would step in to make things easier.
→ Lesson: Use humor and exaggerated problems to show how your product solves chaos.
Clear, Step-by-Step Guidance = Simplified Solutions
WalkMe provides simple, visual guidance to solve each problem, making complicated tasks easy to follow.
→ Lesson: Use visual cues to show how your product simplifies complex challenges.
Everyday Chaos = Stronger Connection
By applying WalkMe to chaotic life scenarios, the ad demonstrates that the platform is useful in more than just the workplace.
→ Lesson: Show how your product can have a meaningful impact in various aspects of life.
Humor Breakdown:
The humor is driven by absurdity—each scenario (from burning food to helping with a birth) is exaggerated for comedic effect. The ad suggests that just like these crazy situations, WalkMe can simplify even the most out-of-control moments.
→ Lesson: Exaggerated humor can make your product’s benefits more memorable and fun.
Final Verdict:
The WalkMe in Real Life ad uses exaggerated real-world scenarios to show how WalkMe’s platform simplifies complicated tasks, not just in the workplace but in everyday life. The humor and absurdity make the ad engaging while clearly communicating the product’s value.
BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-6 | E-7
BRAVE – 6.4/10
Watch the full ad & learn more:
Website: WalkMe
LinkedIn: WalkMe
