B2B Video Library

Veritas Technologies | The Truth in Cloud: This is impossible

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In this ad, Veritas shows a team in an office, trying to figure out how to migrate to the cloud. The team struggles with the complexity of the task, surrounded by pizza, snacks, and coffee, trying to crack this “impossible” challenge. The ad emphasizes that cloud migration doesn’t have to be as difficult as it seems—Veritas can make it easier.

The Formula (That Works at Any Budget):

Exaggerated Challenge = Relatable Pain Point
The team is locked in a room, surrounded by pizza boxes and snacks, trying to solve the “impossible” task of cloud migration. The visual clutter and frustration they express emphasize how daunting the task seems.
→ Lesson: Exaggerate a common pain point to show just how difficult the situation feels for your target audience.

Humorous, Tense Situation = Engaging Contrast
The ad plays up the absurdity of the situation: the team is overwhelmed and working long hours, making the cloud migration problem seem more complicated than it needs to be. This contrast sets up the eventual solution in a powerful way.
→ Lesson: Use humor and tension to highlight the difference between the problem and the simplicity of your solution.

Clear, Direct Solution = Confidence in Simplicity
Veritas steps in, showing how they simplify the cloud migration process, turning what seemed like an impossible task into something manageable.
→ Lesson: Present your product as the easy solution to a seemingly complicated problem.

Humor Breakdown:

The humor comes from the over-the-top depiction of the team’s frustration, as they battle with pizza boxes and snacks. It’s clear that they’re taking this “impossible” task very seriously, but the humor comes from how absurdly complicated they make it. When Veritas presents the solution, it feels like a relief and a clear contrast.
→ Lesson: Humor can highlight the absurdity of a situation, showing how your solution is simple and stress-free in comparison.

Final Verdict:

This Veritas ad cleverly uses exaggerated frustration and humor to make cloud migration seem impossibly difficult. By showing the team stuck in a room, surrounded by snacks and stress, the ad builds tension and highlights how Veritas simplifies this process, making it seem much more manageable. The humor and clear messaging work together to reinforce the ease Veritas offers to businesses looking to move to the cloud.

BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-6 | E-7
BRAVE – 6.4/10

Watch the full ad & learn more:
Website: Veritas Technologies
LinkedIn: Veritas Technologies

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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