B2B Video Library

Veritas Technologies | The Truth in Cloud: It’s not there.

In this satirical commercial, Veritas Technologies addresses a prevalent misconception in cloud computing: the belief that cloud service providers are solely responsible for data protection. The ad humorously underscores the importance of organizations taking proactive measures to safeguard their data, emphasizing that relying solely on cloud providers can lead to vulnerabilities.​

The Formula (That Works at Any Budget)

Satirical Humor = Audience Engagement

By employing satire, the ad captures viewers’ attention and effectively communicates the risks of misunderstanding cloud responsibilities.​

→ Lesson: Using humor can make complex or technical subjects more relatable and memorable.​

Clear Messaging = Effective Communication

The commercial succinctly delivers its message, ensuring that viewers quickly grasp the core issue and the proposed solution.​

→ Lesson: Concise messaging enhances audience retention and comprehension.​

Call to Action = Encouraging Proactive Measures

By concluding with a prompt for organizations to take control of their data protection, the ad motivates viewers to seek solutions like those offered by Veritas.​

→ Lesson: A strong call to action can drive audience engagement and response.​

Humor Breakdown

The ad utilizes satirical scenarios to highlight the absurdity of common misconceptions about cloud data protection. This approach not only entertains but also educates viewers on the importance of understanding their responsibilities in the cloud.​

→ Lesson: Satire can be a powerful tool to challenge and correct industry myths.​

Final Verdict

Veritas Technologies’ ‘The Truth in Cloud: It’s Not There’ commercial cleverly uses satire to debunk myths about cloud data protection. By combining humor with a clear message, it educates viewers on the importance of proactive data management, reinforcing Veritas’s position as a leader in multi-cloud data solutions.​

Learn more:
Website: Veritas Technologies
LinkedIn: Veritas on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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