The video shows a campsite with all the equipment and supplies hanging on strings and organized in detail. Each item corresponds to a Trello card displayed on screen, highlighting how every essential for the camp—from tents to food to “40 lbs of ice”—was carefully planned on Trello. The ad visually demonstrates how Trello helps organize and plan down to the smallest detail. The final message emphasizes Trello’s convenience and thoroughness for business planning.
The Formula (That Works at Any Budget)
Visual Product + Physical Objects = Clear Planning Proof
The physical items hanging match the Trello cards, visually linking digital planning to real-world results.
→ Lesson: Show your product’s impact by connecting digital tools to tangible outcomes.
Detailed Items + Organized Layout = Trustworthiness
The exact count of supplies (like ice) and careful arrangement build credibility.
→ Lesson: Specific, detailed visuals reinforce reliability.
Minimal Text + Visual Storytelling = Easy Comprehension
The ad uses simple on-screen Trello boards and matching scenes without voiceover.
→ Lesson: Visual clarity and simplicity make messages accessible.
Humor Breakdown
There is no humor. The tone is straightforward and practical, focusing purely on showing how Trello makes planning easier.
→ Lesson: Not every ad needs humor—sometimes clarity and detail are enough.
Final Verdict
Trello’s ad effectively shows how detailed and organized your planning can be with their tool. By linking each Trello card to a physical item, it gives a strong visual proof of the product’s usefulness without extra narration or fluff. Clear, simple, and convincing.
BRAVE-o-meter Score:
B-6 | R-8 | A-6 | V-7 | E-7
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: trello.com
LinkedIn: Trello on LinkedIn
