B2B Video Library

Teamwork.com | The Timelog Slog

The video opens with Ralph, a stressed office worker. Suddenly, a woman storms in holding a megaphone under a giant banner that reads, “DID YOU TRACK YOUR TIME, RALPH?”. She yells reminders about his unlogged hours while confetti (symbolizing relentless nudges) rains down on him. Ralph sits frozen under the pressure.
Then—cut to “After Teamwork.com.”
The same woman now calmly explains how time tracking is easier with features like native timers and automatic reminders. The screen shows Teamwork.com’s interface: intuitive dashboards, billable vs non-billable reports, and seamless time entry. Ralph is now relaxed, smiling at his computer. The video ends with the brand logo and tagline: “Profit from every client demand.”

The Formula (That Works at Any Budget)

Painful truth = Manual time tracking chaos
Ralph’s panic under pressure reflects a real-world frustration many agencies and teams face.
→ Lesson: Show the exaggerated but emotionally true version of your audience’s daily pain.

Visual metaphor = Megaphone + confetti storm
The absurd visuals (confetti as annoying reminders, a megaphone as time-tracking nag) replace dull explanation with vivid metaphor.
→ Lesson: Bring invisible stressors to life using exaggerated visuals.

Clear contrast = Before vs. After transformation
Ralph’s stress-to-calm transformation is sharp, clear, and fast—emphasizing the product’s impact.
→ Lesson: Use hard contrast to visually prove your product’s value in seconds.

Humor Breakdown

The humor hinges on surreal exaggeration. The yelling, the confetti storm, and Ralph’s deadpan reaction create a comedic, absurd version of a real workplace annoyance. It’s funny because it’s painfully familiar—just turned up to 11.

→ Lesson: Take a real frustration and blow it out of proportion to highlight the problem (and your solution) in an entertaining way.

Final Verdict

This ad nails the “before vs. after” structure with creative visuals and dry humor. By turning a mundane task into a circus, then solving it cleanly, Teamwork.com positions itself as the calm in your operational storm. The visual storytelling, comedic tone, and strong payoff make it a standout B2B ad for SaaS platforms focused on project efficiency and profitability.

BRAVE-o-meter Score

B-7 | R-9 | A-8 | V-7 | E-8
BRAVE – 7.8/10

Watch the full ad & learn more:
Website: https://www.teamwork.com
LinkedIn: Teamwork.com on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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