A woman lies awake at night, stressed about going over budget on a client project. Just as she tries to let it go, she gets a late-night text from her boss: “Is the project on budget?” Cut to “After Teamwork.com,” where she’s calm, in the office, using Teamwork.com’s dashboard to track profitability in real time. Back in bed, her only worry now is: “Is a hot dog a sandwich?”
The Formula (That Works at Any Budget)
Painful Truth = Budget stress ruins your sleep
The ad captures a common anxiety—unclear budgets and constant pressure from clients and bosses.
→ Lesson: Highlight an emotional pain point your audience faces often.
Before & After = Panic vs. control
“Before” shows nighttime dread. “After” shows confidence, clarity, and control thanks to Teamwork.com.
→ Lesson: Use contrast to make your product’s benefit obvious and visual.
Feature in Action = Real-time profitability tracking
The ad features the software’s interface and explains how financial insights are available instantly.
→ Lesson: Pair emotional relief with a clear product feature.
Humor Breakdown
The humor comes from the brutal honesty of the late-night work text—and the final joke about hot dogs. It’s funny because it’s true: the software solved the real problem, leaving only trivial worries.
→ Lesson: Use relatable humor to make serious stress points feel lighter and more memorable.
Final Verdict
This Teamwork.com ad nails its message. It taps into real emotional stress around budgets, then shows how the platform solves it in a clear, visual way. The structure is simple, the humor is subtle, and the takeaway is strong: if you manage client work, Teamwork.com helps you sleep easier.
BRAVE-o-meter Score
B-7 | R-9 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: https://www.teamwork.com
LinkedIn: Teamwork.com on LinkedIn
