The video opens with a chaotic “Before Teamwork.com” scenario: a frazzled manager suggests lying to a client about WiFi issues to cover for an absent team member. One colleague looks panicked. Another reaches for the router to stage a fake outage. The tone is tense, desperate, and slightly absurd.
The scene shifts to “After Teamwork.com.”
The same manager calmly uses Teamwork.com’s Workload Planner to reassign tasks with a drag-and-drop interface. He says, “Resourcing is a lot less complicated,” and everyone continues working smoothly. The ad closes with the Teamwork.com logo and the tagline: “Profit from every client demand.”
The Formula (That Works at Any Budget)
Problem Dramatization = Absurd manual resourcing
Without proper tools, the team resorts to chaos and ethically questionable decisions. This exaggeration makes the issue real—and funny.
→ Lesson: Don’t just describe the problem—show its worst-case scenario to make your product shine brighter.
Solution Simplicity = One-click clarity
In contrast, the solution is demonstrated with a calm, one-shot interface walkthrough. No jargon, no overthinking.
→ Lesson: Let your product demo double as the “punchline” to the pain you’ve just dramatized.
Direct Benefit = Clear, calm management
The manager’s line—“Resourcing is a lot less complicated”—is a clean summary of what the tool delivers.
→ Lesson: Always cap your story with a plainspoken benefit your target buyer can repeat.
Humor Breakdown
The ad’s humor is built on deadpan delivery and exaggerated office panic. The suggestion to sabotage the router and lie to a client feels wild—but not too far from reality for anyone who’s struggled with resource allocation. The absurdity creates an emotional hook while highlighting the value of a better system.
→ Lesson: Use workplace absurdity to make the viewer laugh and think, “Yeah… we’ve kind of done that.”
Final Verdict
This Teamwork.com ad uses a classic “Before & After” format, elevated by subtle dark humor and clear product payoff. The visual metaphors and exaggerated workplace behavior make the pain point clear—and the product’s interface is presented as the calming antidote. It’s a sharp, effective piece of B2B advertising that speaks directly to project managers under pressure.
BRAVE-o-meter Score
B-7 | R-9 | A-7 | V-7 | E-8
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: https://www.teamwork.com
LinkedIn: Teamwork.com on LinkedIn
