Synthesia’s “Welcome to Synthesia” ad doesn’t just explain what they do—it shows it. Created entirely using their AI avatars and voiceovers, the ad puts their own product on display from the very first frame. It’s polished, to-the-point, and just futuristic enough to make you raise an eyebrow (in a good way).
The Formula (That Works at Any Budget):
Product-as-the-Ad – This isn’t an ad about Synthesia; this is Synthesia. Every frame is generated using their AI video platform. That instantly builds credibility and intrigue.
→ Lesson: When possible, let your product be the proof.
Keep It Crisp – The runtime is just under a minute, yet it covers product benefits, use cases, and how it works—without ever feeling rushed.
→ Lesson: Tight scripting and visual rhythm make even short ads feel comprehensive.
Visual Simplicity, Strategic Utility – The avatars speak clearly, the background is clean, and the visual transitions are minimal. This keeps the focus on the tech and how it can be used by real teams.
→ Lesson: Let your messaging shine by removing visual clutter.
Global Accessibility Message – Synthesia points out that videos can be created in 120+ languages—subtly positioning itself as an inclusive, borderless tool for global companies.
→ Lesson: If your product has reach, bake that into your brand message.
Humor Breakdown:
This one skips the laughs and goes for futuristic credibility. No jokes, no punchlines—just calm, confident delivery from an AI avatar. The intrigue comes from realizing: “Wait… this video made itself?”
Final Verdict:
“Welcome to Synthesia” is a clean, clever way to showcase product and brand at the same time. No actors, no sets—just AI doing exactly what it promises to do. A perfect case of “show, don’t tell” for B2B marketers in the product-led era.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-6 | E-7
BRAVE – 7.0/10
Watch the full ad & learn more:
Website: Synthesia
LinkedIn: Synthesia LinkedIn Page
