Idris Elba returns in this poetic, visually rich ad that turns dreams into digital reality. With rhythm and flow, he walks us through abstract ambition—dreaming of launching something—and how Squarespace makes those dreams real with clean, professional websites built to elevate any idea.
The Formula (That Works at Any Budget):
Poetry + Star Power = Emotional Gravity
Idris Elba delivers spoken word with gravitas. It’s not just an ad—it’s a manifesto about creative ambition. His presence elevates the message, adding depth and style.
→ Lesson: Use rhythm, language, or known personalities to give your message emotional weight.
Minimalism + Visual Metaphors = Design Alignment
The ad matches Squarespace’s product ethos: sleek, bold, minimal. Each shot is composed like a website layout, reinforcing what the product delivers—design that inspires.
→ Lesson: Align your ad’s aesthetic with your product’s promise. Let the medium be the message.
Dream State Progression = Narrative Flow
It begins with a spark—“Dream it”—and ends with action—“Make it real.” This simple arc reflects the creator’s journey. It mirrors the transition from thought to action that Squarespace enables.
→ Lesson: Use metaphor to create a simple but satisfying story arc.
Product Subtlety = Confidence
No hard pitch. No dense feature list. Squarespace is quietly present, letting the storytelling do the work. This approach feels premium and self-assured.
→ Lesson: When your brand promise is strong, let the story breathe. Trust the audience to connect the dots.
Humor Breakdown:
Unlike other Squarespace spots, this one is not comedic. It’s sincere, poetic, and inspirational. The focus here is on style, tone, and feeling—aimed at dreamers, entrepreneurs, and makers.
→ If you’re selling ambition, don’t dilute it with jokes. Lean into vision.
Final Verdict:
“Dream It” is Squarespace at its most aspirational. With cinematic visuals and a lyrical delivery from Idris Elba, it positions the brand not just as a tool—but as a launchpad for creators. It’s not about building a website; it’s about building a dream, made real.
BRAVE-o-meter Score:
B-9 | R-9 | A-9 | V-9 | E-9
BRAVE – 9.0/10
Watch the full ad & learn more:
Website: Squarespace.com
LinkedIn: Squarespace
