Snowflake dives into workplace comedy with a mockumentary-style ad that turns the often-contentious relationship between BI (Business Intelligence) and IT into a full-blown “bromance.” With dry humor and sitcom timing, it highlights how Snowflake brings harmony to departments that typically butt heads over data access, governance, and control.
The Formula (That Works at Any Budget):
Office Comedy Format = Instant Familiarity
Shot like The Office, the ad leans into a format audiences already love. It creates a sense of comfort and relatability while setting the stage for exaggerated personas. → Lesson: Using a familiar format can reduce friction and immediately engage viewers with a sense of inside-joke humor.
Role-Based Conflict = Built-In Tension
BI wants data quickly. IT wants it secure. This classic tension becomes the foundation for both conflict and comedy, dramatized as a love-hate workplace relationship. → Lesson: Positioning your product as the peacekeeper in a known internal struggle can make your value prop instantly clear.
Snowflake as the Relationship Therapist = Ultimate Peacekeeper
Rather than pitching features, Snowflake is portrayed as the quiet force that resolves underlying tensions—letting BI and IT finally get along. → Lesson: Don’t just show what your product does—show what it fixes in the team dynamic.
Mockumentary Cutaways = Comic Relief + Product Context
Cutaway interviews parody traditional office tropes, giving characters a chance to shine and sneak in light product benefits like unified data access and governance. → Lesson: Use cutaways or voiceovers to humanize the pain point and reinforce your message.
Humor Breakdown:
The humor stems from exaggerated office personalities, deadpan delivery, and turning BI and IT into a couple trying to work out their issues. It’s subtle, dry, and confident—not trying too hard. The line “We’re just trying to work on us” nails the tone.
Final Verdict:
This ad succeeds not just by explaining Snowflake’s utility, but by dramatizing the exact interpersonal challenges it solves—delivered with sharp wit and a sitcom-style setup that keeps it memorable. It doesn’t feel like a pitch; it feels like entertainment with insight.
BRAVE-o-meter Score:
B-8 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: Snowflake
LinkedIn: Snowflake
