Snowflake delivers a comedic battle royale where BI (Business Intelligence) and IT teams square off in a parody of old-school workplace rivalries. In a world where dashboards duel databases, the ad dramatizes a real business pain point: siloed data teams fighting instead of collaborating. Snowflake steps in as the peacekeeper, turning conflict into clarity.
The Formula (That Works at Any Budget):
Office Comedy + Overdramatization = Instant Engagement
This ad borrows the tone of mockumentary-style workplace comedies (The Office, Parks and Rec), but dials it up with high-stakes absurdity—like a “Data Knife Fight.”
→ Lesson: Turning everyday tension into over-the-top conflict makes B2B drama entertaining and relatable.
Relatable Pain = Universal Appeal
BI wants fast dashboards. IT wants secure, clean data. They don’t see eye to eye—and the ad nails that tension with exaggerated but recognizable characters.
→ Lesson: Pinpoint real workplace conflicts and blow them up (creatively) to show your product’s relevance.
Clear Conflict → Clear Hero
Amid the chaos, Snowflake positions itself as the one platform that ends the data tug-of-war. It bridges BI and IT without forcing compromise.
→ Lesson: Introduce your product as the “conflict killer.” You’re not just solving a problem—you’re restoring harmony.
Playful Tone = Brand Likeability
Even if you’re not in tech, the ad is watchable thanks to its humor and timing. It’s lighthearted but not fluffy—showing Snowflake’s confidence without arrogance.
→ Lesson: Humor doesn’t dilute credibility. It builds trust when paired with clear insight.
Humor Breakdown:
From passive-aggressive sticky notes (“Love your last-minute requests”) to dramatic slow-motion battles over spreadsheets, the humor thrives on exaggeration and sarcasm. The IT vs. BI rivalry feels both ridiculous and very real. The cherry on top: a unifying speech delivered like a war-time general—calling for peace through Snowflake.
Final Verdict:
This ad is a great example of how to turn a technical problem into an entertaining storyline. By dramatizing the tension between BI and IT, Snowflake doesn’t just sell a product—it sells resolution, efficiency, and team unity. Smart, funny, and highly rewatchable.
BRAVE-o-meter Score:
B-7 | R-8 | A-8 | V-7 | E-8
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: snowflake.com
LinkedIn: Snowflake
