In this visually impactful ad, Smartsheet introduces the Power Your Process campaign. The video sets the stage in a chaotic, unorganized world where processes are non-existent, highlighting the struggle businesses face when there’s no workflow in place.
It’s in this chaos that Smartsheet’s platform shines, offering a clear, efficient way to bring order and structure to work. The ad makes a strong case for the importance of process management and shows how Smartsheet can help businesses streamline their operations.
The Formula (That Works at Any Budget)
Contrast Chaos vs. Control
The ad begins by showing an unorganized world filled with disarray. The chaos is visually overwhelming, making the solution Smartsheet offers even more impactful.
→ Lesson: Visual contrasts can create a strong impression, helping your audience quickly grasp the value your product provides.
Narrative-Driven Storytelling
The story follows a dramatic shift from chaos to control, capturing the audience’s attention. The ad highlights the transformation that comes when an effective process is implemented.
→ Lesson: Using narrative storytelling to show the problem and solution helps increase audience engagement and retention.
Minimalist Design for Clarity
The design in the ad is clean and minimalistic, allowing the message to shine through. The simplicity of the visuals ensures that the core message about Smartsheet’s power is not lost in overcomplicated details.
→ Lesson: Simple design can often be more powerful, focusing the viewer’s attention on the main message.
Humor Breakdown
While the ad doesn’t rely heavily on humor, the exaggerated portrayal of a world without process adds a layer of absurdity. This subtle touch of humor effectively underscores how essential structured workflows are.
→ Lesson: A touch of absurdity or irony can highlight your product’s value without the need for heavy humor.
Final Verdict
Smartsheet’s Power Your Process | Unprocessed ad is a strong and effective message about the importance of structured workflows. The dramatic contrast between chaos and control makes the solution Smartsheet offers all the more compelling. The clean design and narrative storytelling make this a standout ad in the campaign.
It successfully conveys the power of Smartsheet in helping businesses turn disarray into order, reinforcing its value proposition with clear and impactful visuals.
BRAVE-o-meter Score:
B-7 | R-8 | A-8 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Smartsheet
LinkedIn: Smartsheet on LinkedIn
