B2B Video Library

Siemens | Transform the everyday

Siemens takes us through the transformative power of technology with “Transform the Everyday,” showcasing how their innovations shape and improve daily life in surprising ways. The ad emphasizes the subtle, yet powerful changes technology can bring to our routines, industries, and environment.

The Formula (That Works at Any Budget):

Relatable Yet Subtle Changes = Instant Impact – The ad emphasizes small, everyday moments where Siemens’ technology quietly improves our lives, from energy-efficient buildings to advanced transportation solutions.
 → Lesson: Showcase how your product seamlessly integrates into and improves everyday tasks without overshadowing the user experience.

Emotional Connection = Stronger Engagement – By focusing on personal, human moments, the ad creates an emotional bond, showing how Siemens’ technology directly impacts people’s lives and well-being.
 → Lesson: Emotional storytelling can elevate a tech-based product and make it feel more accessible and human.

Showcasing Innovation without Overwhelming Detail – Siemens doesn’t dive into the nitty-gritty technicalities but instead highlights how their solutions change the landscape for industries and individuals alike.
 → Lesson: Simplify complex solutions by focusing on real-world impact and outcomes, rather than the tech behind them.

Humor Breakdown:

This ad doesn’t rely on humor, instead using a more inspirational and uplifting tone. The focus is on presenting the serious impact Siemens has on everyday life, using emotive visuals and real-world scenarios to drive the message home. The humor, if any, is more implicit—through the contrast of everyday life seamlessly transforming into something better with technology.

Final Verdict:

Siemens’ “Transform the Everyday” ad is a masterclass in subtle yet powerful storytelling. It uses emotional appeal to connect with the audience while showcasing how technology improves daily life. It’s a reminder of the quiet impact of innovation—transforming the ordinary into something extraordinary.

Brave-o-meter score: 

B-7 | R-8 | A-7 | V-7 | E-8

BRAVE – 7.5/10

Watch the full ad & learn more:
 Website: Siemens
 LinkedIn: Siemens LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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