A woman asks her colleague for help regaining access to the HR portal. He tells her not to worry—ServiceNow AI Agents are already handling it. The screen shows AI Agents pulling logs and syncing directories in real time.
Surprised, she jokes about having “personal minions.” Her colleague explains these AI Agents automate repetitive tasks so people can focus on bigger priorities.
Later, she speaks to Jim, who uses AI Agents for customer service. His AI handles payment errors automatically, keeping work running 24/7 and giving him more time to support his team. They talk about having a “gaggle” of AI Agents across departments. Another coworker joins with fun facts about geese.
The ad ends with clear messaging:
“Put AI Agents to work for HR”
“Put AI Agents to work for Customer Service”
“Put AI Agents to work for People”
The ServiceNow logo appears with the tagline: “The world works with ServiceNow.”
The Formula (That Works at Any Budget)
Pain Point = Wasting time on repetitive tasks
The ad shows how teams lose time solving issues like system access or payment failures. ServiceNow positions AI Agents as the solution.
→ Lesson: Lead with a relatable frustration your product eliminates.
Clear Product Demo = AI Agents in action
Instead of buzzwords, the ad shows AI Agents handling real tasks—automating approvals, syncing systems, and fixing problems.
→ Lesson: Demonstrate specific, practical ways your product saves time.
Scalable Solution = AI for every team
The conversation shows AI Agents working across HR, Customer Service, and other departments, proving their versatility.
→ Lesson: Highlight how your product applies across functions, not just one use case.
Humor Breakdown
The humor is light and workplace-friendly. The term “personal minions” makes automation sound accessible. The goose trivia adds a quirky moment that keeps the tone human and memorable.
→ Lesson: Use small, playful moments to make technical products feel approachable.
Final Verdict
ServiceNow keeps the message simple and relatable. The ad uses everyday office problems to show how AI Agents automate tasks, improve efficiency, and free teams to focus on meaningful work. It’s practical, easy to understand, and shows how AI helps across departments.
BRAVE-o-meter Score
B-6 | R-8 | A-7 | V-6 | E-7
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: servicenow.com
LinkedIn: ServiceNow on LinkedIn
