Idris Elba, dressed as a professor, sits in a traditional study and questions outdated ideas about learning and technology. He introduces “ServiceNow University” as a new, fun, and accessible way to learn about AI. The scene shifts to a bright, digital world showing animated learners leveling up their skills through the platform. Idris reappears on a laptop screen, encouraging viewers to use AI to improve their careers. The ad ends with Idris celebrating as users “level up” their knowledge.
The Formula (That Works at Any Budget)
Challenge the Status Quo = Learning doesn’t have to be boring
The ad confronts the idea that education is exclusive, hard, or dull—offering ServiceNow University as a fun, free alternative.
→ Lesson: Position your product as a fresh solution to outdated industry norms.
Famous Face = Idris Elba as Professor Idris
Instead of a bland narrator, the ad uses Idris Elba’s charisma to make the topic approachable and engaging.
→ Lesson: A recognizable, trusted personality can humanize complex topics and boost credibility.
Gamified Progress = Level up your skills
Visual progress bars and animated icons show how users can quickly grow their knowledge and feel rewarded.
→ Lesson: Make learning feel achievable by showing progress in a clear, motivating way.
Humor Breakdown
The humor comes from Idris Elba’s playful performance. His mix of serious professor attire with upbeat energy, sunglasses, and small dance moves keeps the ad light and memorable.
→ Lesson: Use personality, contrast, and small visual gags to make your message entertaining.
Final Verdict
ServiceNow delivers a fun, clear message about learning AI without making it intimidating. The combination of Idris Elba, a vibrant digital world, and easy-to-understand visuals makes ServiceNow University feel accessible to anyone. The ad shows how users can future-proof their careers while keeping the tone upbeat and engaging.
BRAVE-o-meter Score
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: learn.servicenow.com
LinkedIn: ServiceNow on LinkedIn
