Two colleagues talk about using “AI Agents” to automate tasks like collecting time off requests and balancing leave approvals. A third colleague, Nick, joins and asks what they are discussing. They jokingly respond “Geese” and comment on the “V formation.” After Nick leaves, they admit they don’t know what Nick actually does and decide to “make an AI agent and figure that out.” The ad ends with the tagline, “The world works with ServiceNow.”
The Formula (That Works at Any Budget)
Painful truth = Manual tasks and workplace confusion
The ad highlights how many office processes are still manual and how unclear roles can slow work. Automation with AI agents solves this problem.
→ Lesson: Address everyday inefficiencies that your product solves to connect with viewers.
Relatable scenario = Awkward office chat
Instead of technical jargon, the ad uses a simple, humorous interaction between coworkers to explain AI agents.
→ Lesson: Ground complex technology in real human experiences for clarity and approachability.
Progression = From departments to people
The message moves from showing AI agents working in HR and Customer Service to helping all people, illustrating broad usefulness.
→ Lesson: Show your product’s scalability and relevance across the whole organization.
Humor Breakdown
The humor is dry and subtle, playing on office dynamics and the colleagues’ confusion about a coworker’s role. The punchline about automating figuring out Nick’s job makes the tech concept memorable and approachable.
→ Lesson: Use understated humor to make complex ideas easier to digest and remember.
Final Verdict
ServiceNow uses a relatable office setting and light humor to introduce AI agents that automate tedious tasks. The ad clearly shows how automation can simplify workflows and improve clarity in the workplace. It positions ServiceNow as a versatile platform that helps the entire organization work smarter.
BRAVE-o-meter Score
B-6 | R-8 | A-7 | V-6 | E-7
BRAVE – 6.8/10
Watch the full ad & learn more:
Website: servicenow.com
LinkedIn: ServiceNow on LinkedIn
