This cinematic ad from ServiceNow explores what happens when departments work in silos—emails get missed, teams misalign, and time is wasted. But with AI quietly connecting the dots, work starts to flow. The message? ServiceNow helps your business run smarter by bringing everything—and everyone—together.
The Formula (That Works at Any Budget):
Everyday Inefficiencies = Built-In Relatability
From paperwork piling up to confused team members talking past each other, the ad shows real workplace headaches in a slightly exaggerated way.
→ Lesson: Highlight common frustrations to make your solution instantly relatable.
High Production Quality = Instant Credibility
The ad feels more like a short film than a commercial. Its lighting, pacing, and tone position ServiceNow as a premium, enterprise-ready solution.
→ Lesson: Clean visuals and strong storytelling build trust—even before the product is shown.
AI in the Background = Quietly Powerful Solution
AI isn’t front and center—it’s shown subtly improving workflows and syncing teams behind the scenes.
→ Lesson: Don’t just talk about your product. Show how it makes people’s work lives better.
Connecting Teams = Universal Message
The ad shows finance, HR, and IT finally working in sync. No voiceover needed—just a clear visual story.
→ Lesson: Focus on how your product bridges departments to appeal to a wider B2B audience.
Humor Breakdown:
The humor is light and understated. Think awkward glances, minor chaos, and paper overload—just enough to keep things human without getting goofy. It’s not a joke-driven ad, but it uses subtle exaggeration to keep viewers engaged.
Final Verdict:
ServiceNow uses strong storytelling and quiet humor to highlight the hidden cost of disconnected work. The ad positions its AI as a behind-the-scenes hero—one that brings clarity and connection without needing the spotlight.
BRAVE-o-meter Score:
B-8 | R-9 | A-9 | V-9 | E-9
BRAVE – 8.8/10
Watch the full ad & learn more:
Website: ServiceNow.com
LinkedIn: ServiceNow
