ServiceNow’s ad “Put AI to Work for People” dives into the transformative power of AI in business, showcasing how their platform uses AI to automate workflows, make smarter decisions, and ultimately improve customer and employee experiences. The commercial presents a world where AI is an ally, helping businesses grow without the friction and challenges often associated with complex tech solutions.
The Formula (That Works at Any Budget):
Relatable Problems = Engaging Storytelling – The ad addresses everyday business frustrations—slow processes, miscommunication, and inefficiency—before revealing how ServiceNow’s AI solutions can fix them.
→ Lesson: Identify pain points your audience experiences regularly and show how your solution can solve them efficiently.
Show, Don’t Tell = Visual Appeal – Instead of listing features, the ad uses vivid visual storytelling to show how ServiceNow makes processes smoother and faster through AI.
→ Lesson: Let your product’s impact speak for itself through engaging and relatable visuals.
Positive Framing = Optimistic Tone – The ad creates an optimistic outlook on the future of work, showing AI as a partner that enhances rather than replaces human effort.
→ Lesson: Position your product as an enabler of progress and efficiency, fostering positive emotions.
Humor Breakdown:
Light, Subtle Humor – The humor in the ad is light and subtle, focusing on the contrast between traditional business problems and the futuristic ease brought by AI.
Situational Irony – The humor is found in the subtle irony of “people-first” AI. Rather than presenting AI as a cold, distant force, the ad shows it as a solution that makes work easier for the people involved.
Smart Humor – The ad’s humor is clever, not over-the-top. It uses irony to make the concept of AI adoption seem relatable and less intimidating.
Final Verdict:
ServiceNow presents a clean, effective, and slightly humorous take on AI’s role in business. The ad successfully communicates the value of AI for streamlining operations while keeping the tone light and approachable.
Brave-o-meter score:
B-7 | R-8 | A-8 | V-7 | E-8
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: ServiceNow
LinkedIn: ServiceNow LinkedIn Page
