SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to improve productivity and streamline tasks.
The Formula (That Works at Any Budget):
Relatable Work Frustrations = Instant Connection – The ad taps into the universal frustrations of office life—disorganization, missed opportunities, and lack of time—before showing how SAP’s AI simplifies everything.
→ Lesson: Tap into common frustrations your audience faces and offer a relatable solution.
Unexpected Humor = Memorable Ad – The addition of an office cat adds a humorous twist to the usual business-focused narrative, lightening the mood and making the ad more memorable.
→ Lesson: Don’t be afraid to inject humor into otherwise serious topics to make your ad stand out.
Simplicity in Messaging = Clear Understanding – The ad keeps the explanation of SAP’s AI simple, showing the impact on productivity and work efficiency rather than getting bogged down in complex details.
→ Lesson: Keep the messaging straightforward and focused on the core benefit.
Humor Breakdown:
Playful & Absurd Humor – The humor is playful and slightly absurd, with the office cat’s antics providing a lighthearted contrast to the more serious subject of AI in business.
Relatable Situations – The ad uses humor to highlight common office problems, making it easy for viewers to connect with the scenarios.
Subtle but Effective – The humor is not over-the-top but still effective in making the ad entertaining while showcasing the product’s benefits.
Final Verdict:
SAP delivers a smart and entertaining ad that mixes humor with practicality, making a complex topic like AI accessible and relatable. The ad successfully balances business benefits with humor, ensuring the message sticks.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: SAP
LinkedIn: SAP LinkedIn Page
