B2B Video Library

Salesforce |What is Salesforce Customer 360?

Salesforce’s What is Salesforce Customer 360? ad breaks down the concept of the Salesforce Customer 360 platform through a clever, engaging approach. By highlighting the interconnectedness of customer data and how it empowers businesses, Salesforce emphasizes the ease of unifying different parts of the customer journey. The ad uses a lively narrative to showcase how customer data can be integrated and accessed seamlessly, bringing clarity to a traditionally complex concept.

The Formula (That Works at Any Budget)

Clear, Relatable Concept = Instant Understanding – The ad simplifies the notion of a unified customer data platform with real-world examples, making it easy for the audience to understand its value.
 → Lesson: Break down complex ideas into easily relatable concepts for better comprehension.

Engaging Storytelling = Strong Emotional Appeal – The ad weaves together a narrative of business operations, turning abstract concepts like data and customer relationships into something tangible and relatable.
 → Lesson: Use storytelling to build an emotional connection with the audience, making the product more memorable.

Visuals as Key to Understanding = Simple and Effective Design – Salesforce uses visually striking graphics to demonstrate the seamless connection between various customer touchpoints. The simplicity of the visuals ensures the message doesn’t get lost in complexity.
 → Lesson: Visuals should support and clarify your message, making abstract concepts concrete.

Subtle Product Placement = Highlighting the Benefits – Salesforce doesn’t oversell its product. Instead, it showcases how its tools work together to solve business problems, with the product’s value clear through its results.
 → Lesson: Let the product’s functionality speak for itself rather than explaining every feature in detail.

Humor Breakdown:

While the ad is more focused on clarity and demonstrating the product’s value, it uses light humor and wit in the context of simplifying the complexities of customer data integration. The humor is situational—the ad highlights moments where things could go wrong when businesses don’t have a unified platform, but does so in a light-hearted, non-serious manner.

Final Verdict

Salesforce delivers an ad that makes customer data management less intimidating while showing how Customer 360 can streamline business operations. Through engaging storytelling, simple visuals, and subtle humor, the ad effectively demonstrates the product’s value in a relatable way.

Brave-o-meter score: 

B-6 | R-8 | A-7 | V-6 | E-8

BRAVE – 7/10

Watch the full ad & learn more:
 Website: Salesforce
 LinkedIn: Salesforce LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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