Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights.
The Formula (That Works at Any Budget):
Playful Metaphor + Relatable Frustration = Instant Connection
The ad kicks off with a classic game of “hide and seek,” where customer data plays the elusive role of “hiding” from the overwhelmed sales rep. This metaphor speaks directly to the frustration that many B2B professionals feel when managing scattered data.
→ Lesson: Humor and relatability can humanize even the most complex software solutions.
Clear Product Integration = Subtle Demo
As the rep finds the “hidden” data, Salesforce CRM swoops in to make everything clear and organized. It’s a seamless, visual demo of the product in action—showing that Salesforce isn’t just software, but a way to make your life easier.
→ Lesson: When showing your product, let the solution solve the problem naturally rather than forcing a sales pitch.
Exaggerated Characters = B2B Entertainment
From the overly dramatic sales rep to the sneaky, disembodied data points, the ad leans into absurd humor. The characters and scenario are exaggerated to poke fun at the chaos of data disarray in a way that’s both entertaining and effective in capturing attention.
→ Lesson: Use over-the-top characters or situations to make a point without feeling dry or technical.
Humor Breakdown:
The ad’s humor is quirky and situational, with the sales rep acting like a child on a quest to find “lost” data. There’s something inherently funny about a grown professional trying to “hunt down” invisible customer insights, and the playful use of hide-and-seek creates a strong connection.
→ Lesson: When you can make the audience laugh about their own struggles, they’re more likely to feel like you understand them.
Final Verdict:
Salesforce nails it with a lighthearted, humorous take on a typically mundane topic. The ad is more than just an entertaining piece; it cleverly educates the viewer on the power of CRM while delivering a fun experience. It’s an excellent example of how to make B2B content that’s both approachable and informative without losing the “business” focus.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: Salesforce
LinkedIn: Salesforce
