Mentimeter’s ad leans into the universal fear of boring, lifeless presentations—and flips it with flair. With theatrical visuals and tongue-in-cheek delivery, it paints a dramatic picture of traditional presentations as horror stories… only to save the day with its interactive, engaging tool.
The Formula (That Works at Any Budget):
Exaggerate a Universal Pain Point – The ad opens like a psychological thriller: monotone speakers, disengaged audiences, and awkward silences. It’s a satirical spin on what bad presentations feel like.
→ Lesson: Amplify your audience’s worst-case scenario to make your solution more powerful.
Inject Humor Through Cinematic Parody – By mimicking horror tropes (eerie lighting, dramatic zooms, creepy music), Mentimeter turns a workplace issue into pure entertainment.
→ Lesson: Use familiar pop culture formats to make mundane topics instantly more engaging.
Heroic Product Reveal – Just as the tension peaks, Mentimeter swoops in to show how interactive features can revive dead-room energy and make presentations conversational.
→ Lesson: Contrast your product with the “before” state to make its impact feel larger.
Focus on Empowerment – Rather than just showing features, the ad emphasizes how it feels to present with Mentimeter: confident, connected, and engaging.
→ Lesson: Sell the emotion, not just the function.
Humor Breakdown:
The comedy comes from the extreme horror-movie portrayal of bad presentations. The awkward silences, the blank stares, the dread—it’s all played up with stylized editing and melodrama. This parody exaggerates the pain point just enough to be hilarious but still hits home for anyone who’s sat through (or delivered) a lifeless talk.
Final Verdict:
Mentimeter turns presentation anxiety into entertainment, showing B2B marketers how powerful a dramatic contrast can be. It blends cinematic parody with a clear value proposition, making the product memorable and the problem instantly recognizable.
Brave-o-meter score:
B-8 | R-8 | A-9 | V-7 | E-8
BRAVE – 8.0/10
Watch the full ad & learn more:
Website: Mentimeter
LinkedIn: Mentimeter LinkedIn Page
