QuickBooks shifts the spotlight to small business owners—the real heroes behind the scenes. This heartfelt ad balances humor and admiration, celebrating the everyday struggles and victories of entrepreneurs while positioning QuickBooks as the financial sidekick that keeps them moving forward.
The Formula (That Works at Any Budget):
Relatable Pain Points = Instant Connection – From cash flow headaches to tax-time chaos, the ad nails the universal struggles of running a business.
→ Lesson: Show your audience you understand their pain before presenting your solution.
Emotional Resonance = Lasting Impact – By highlighting the hard work and dedication of small business owners, the ad builds a deeper emotional connection.
→ Lesson: Tap into your audience’s passion to make your message stick.
Clear Value Prop = Effortless Buy-in – The ad makes it obvious: QuickBooks is here to handle the numbers, so business owners can focus on what they do best.
→ Lesson: Position your product as the essential, stress-free solution.
Humor Breakdown:
The humor in this ad comes from exaggerated business owner struggles, like drowning in receipts, scrambling to meet deadlines, and dealing with unexpected hurdles. The lighthearted, self-aware tone ensures the message stays fun while reinforcing the idea that QuickBooks is the stress-relief button every entrepreneur needs.
Final Verdict:
QuickBooks delivers a charming, feel-good tribute to small business owners, mixing humor and inspiration to make its product feel like an indispensable ally.
Brave-o-meter score:Â
B-8 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: QuickBooks
LinkedIn: Intuit QuickBooks LinkedIn Page
