B2B Video Library

Intel | The Tech Test with Corinne & Jamie Foxx

Jamie Foxx enters a room with an armful of outdated tech gear—dongles, chargers, a hotspot, even a mini power station. He proudly claims he’s got the “tech stuff covered” for a woman using a new laptop. But she surprises him. Her sleek Intel Evo laptop already has everything built in: a touchscreen, Wi-Fi 6, instant wake, long battery life. Jamie quickly realizes his pile of gear is obsolete. He fumbles for an excuse, saying the gear was “for his laptop” and he was “just quizzing her.” A voiceover then highlights the Evo’s benefits and closes with: “Laptops. Evolved.”

The Formula (That Works at Any Budget)

Painful truth = Cumbersome, outdated tech setups
The ad puts a spotlight on the outdated norm of needing extra gear to get performance out of your laptop.
→ Lesson: Show how your product removes complexity by replacing multiple tools with one streamlined solution.

Clear contrast = Clunky vs. integrated
Jamie’s outdated setup is immediately undercut by the ease and power of a modern laptop.
→ Lesson: Use a strong visual comparison to let the product speak for itself.

Relatable expert archetype = Confident but out-of-touch
Jamie’s know-it-all persona makes the ad more engaging—and makes the payoff even stronger when he’s proven wrong.
→ Lesson: Use personality and light embarrassment to reflect a common real-world scenario.

Humor Breakdown

The humor comes from Jamie Foxx’s misplaced confidence. His oversized toolkit feels excessive next to the sleek Evo laptop. The twist comes when he’s forced to play it cool after being outclassed by the very person he came to “help.” The mix of physical comedy and awkward recovery keeps the tone light and memorable.

→ Lesson: Let humor highlight the product’s superiority by turning outdated assumptions into punchlines.

Final Verdict

Intel Evo delivers a strong product message with minimal words. By turning the burden of old tech into a punchline, the ad shows—rather than tells—why modern users should upgrade. The visuals are simple. The story is relatable. And Jamie Foxx adds star power to a smart, funny spot that sticks.

BRAVE-o-meter score:
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10

Watch the full ad & learn more:
Website: https://www.intel.com/evo
LinkedIn: Intel on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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