In HubSpot’s “And That’s Why We Use HubSpot” commercial, the brand showcases the ease and efficiency of its customer platform, emphasizing how it helps businesses streamline their operations and improve their overall customer experience. Through a series of humorous and relatable business scenarios, the ad highlights the platform’s benefits in simplifying marketing, sales, and customer service processes.
The Formula (That Works at Any Budget):
Relatable Frustration = Instant Engagement – The ad focuses on everyday frustrations that businesses face when trying to manage customer relationships without an integrated system. → Lesson: Draw on real-world problems your target audience experiences to create an immediate connection.
Humor in the Chaos = Memorable Message – The ad uses humor to turn chaotic and inefficient work situations into lighthearted, entertaining moments, showing how HubSpot brings order to the madness. → Lesson: Use humor to turn pain points into opportunities for fun, relatable solutions.
Clear Solution = Confident Resolution – By the end of the ad, HubSpot positions itself as the clear solution to managing the chaos, offering a seamless and integrated platform that makes everything easier. → Lesson: Make sure your solution is presented as a clear, easy answer to the challenges you’re highlighting.
Humor Breakdown:
Situational Humor – The ad focuses on the frustrations of juggling different systems and processes, turning these struggles into comedic, exaggerated moments.
Relatable Humor – The humor resonates because it’s based on common business scenarios that many people have experienced, such as managing customer data across various platforms.
Exaggerated but Fun – The over-the-top portrayal of business chaos, from email overload to tracking customer service tickets, helps convey the pain of outdated processes in a way that’s both humorous and easy to understand.
Final Verdict:
HubSpot’s ad cleverly blends humor with relatability to show how its platform makes managing customer relationships simpler and more efficient. By taking a common business challenge and turning it into an entertaining experience, HubSpot successfully demonstrates the value of its platform in a way that feels approachable and real.
Brave-o-meter score:
B-7 | R-8 | A-9 | V-7 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: HubSpot
LinkedIn: HubSpot LinkedIn Page
