A woman sits at her HP laptop, opening a file titled “DUSTFALL.” She activates the HP AI Companion to summarize the document. As the AI works, tiny Western characters—made of a glossy, red liquid—come to life on her fingernails and keyboard. The visual metaphor shows the story being processed and brought to life. The woman smiles, and the ad ends with the line: “With the right tools, work doesn’t have to feel like work.” The HP and Intel logos follow, along with the tagline: “Introducing the HP AI PC.”
The Formula (That Works at Any Budget)
Show the Pain = Tedious work is draining
The ad highlights a familiar task—summarizing large files—and shows how it can feel slow, repetitive, and mentally taxing.
→ Lesson: Focus on a specific, relatable frustration your audience experiences daily.
Visual Metaphor = Work comes to life
Instead of a boring progress bar, the AI’s work is visualized through small, creative characters animated across her hands and keyboard.
→ Lesson: Use imaginative visuals to represent digital processes in a tangible, human way.
Clear Benefit = Work feels effortless
Once the AI completes the task, the woman is calm and satisfied. The message is direct: with AI-powered tools, work becomes easier and more enjoyable.
→ Lesson: Connect your product to a real transformation—less stress, more impact.
Humor Breakdown
The ad doesn’t use traditional comedy, but it introduces whimsy through surreal visuals. The red paint-like characters are unexpected and creative, turning a dull workflow into something almost magical.
→ Lesson: Not all humor needs jokes—surprise, creativity, or beauty can keep your message memorable.
Final Verdict
HP and Intel deliver a visually striking ad that makes artificial intelligence feel creative and approachable. The use of animated storytelling figures shows how AI can transform even routine tasks. The message is clear: modern tools should enhance creativity and reduce friction. This ad stands out with its surreal visuals and emotional payoff, especially for writers, creators, and knowledge workers.
BRAVE-o-meter Score
B-8 | R-7 | A-7 | V-8 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: hp.com
LinkedIn: HP on LinkedIn
