B2B Video Library

Hex | Powerful data tools for everyone

Hex introduces its powerful data tools in a clever and humorous way by showing how data analysis can be simplified and made accessible to everyone—regardless of technical skill. The ad focuses on breaking down complex tasks into easy-to-understand solutions, with a fun and approachable vibe that invites users to see data in a new light.

The Formula (That Works at Any Budget):

Relatable Pain Points = Instant Connection – The ad taps into the frustrations of traditional data analysis—clunky tools, steep learning curves, and limited access for non-technical teams.
 → Lesson: Speak to the pain points your audience feels daily to quickly grab attention and set the stage for your solution.

Humor in Simplifying the Complex – By showcasing exaggerated versions of the complexity of data analysis, Hex makes the solution feel effortless and fun.
 → Lesson: Simplify complex problems and add humor to make them feel less intimidating and more approachable.

Effortless Solution = Quick Value – The ad contrasts the previous chaotic methods with Hex’s clean, intuitive interface, showing how much easier data analysis can be with the right tools.
 → Lesson: Demonstrating ease of use is key to helping potential customers understand the immediate value your product can provide.

Humor Breakdown:

Exaggeration for Effect – The humor in this ad comes from over-the-top depictions of the difficulties in data analysis, such as complicated processes and complex coding, which are instantly relieved by Hex’s solution.
 Relatable Struggles – The ad showcases the typical struggles of non-technical users trying to make sense of data, making it instantly relatable to a wide audience.
 Playful Tone – The playful, lighthearted tone ensures the humor never feels forced. Instead, it presents the message that Hex takes the headache out of data analysis while still being fun to use.

Final Verdict:

Hex’s ad effectively communicates how powerful data tools can be made accessible to everyone, using humor and relatability to showcase the simplicity of the platform. With a playful tone, the ad positions Hex as the go-to tool for those who need data insights without the complexity.

Brave-o-meter score: 

B-8 | R-9 | A-8 | V-8 | E-9

BRAVE – 8.4/10

Watch the full ad & learn more:
 Website: Hex
 LinkedIn: Hex LinkedIn Page

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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