Gamma positions itself as the AI-powered alternative to slides and docs, promising a faster, smarter way to create presentations, websites, and content. This ad leans on sleek visuals and a punchy narrative to sell a future where manual formatting is obsolete and AI does the heavy lifting.
The Formula (That Works at Any Budget):
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Framing the Pain Point as Outdated – The ad subtly attacks traditional slides and documents as clunky, inefficient, and time-consuming, setting up Gamma as the obvious solution.
→ Lesson: If your product reinvents a category, highlight what’s broken in the old way first. -
Fast-Paced Visual Storytelling – Instead of showing dull software screens, Gamma quickly cycles through dynamic, polished outputs, making it look effortless compared to its competitors.
→ Lesson: Show, don’t tell. If your product’s biggest selling point is speed, make the ad feel fast. -
AI as a Personal Assistant – The ad presents AI as a co-pilot, not a replacement, emphasizing empowerment over automation, which helps build trust.
→ Lesson: AI messaging works best when framed as a time-saving assistant rather than something that takes control away from the user.
Final Verdict:
Gamma’s ad is a smart mix of sleek visuals, a clear pain point, and an AI-driven promise that resonates with busy professionals. It sells effortless creation in a world where presentations and documents are still a chore to design manually.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-7 | E-7
BRAVE – 7.2/10
Watch the full ad & learn more:
Website: Gamma
LinkedIn: Gamma LinkedIn Page
