ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place.
The Formula (That Works at Any Budget)
Music + Workplace Problems = Attention-Grabbing Format
The ad uses a funny song to highlight common issues like scattered tasks and disconnected tools.
→ Lesson: Use creative formats to capture attention and explain your product clearly.
Pain Points + Product Demo = Clear Value
Each verse shows a different problem—too many meetings, messy notes, lost ideas. ClickUp Whiteboards fix them all.
→ Lesson: Start with relatable problems, then show your product solving them.
Fast Pace + Strong Visuals = Easy to Understand
The ad moves quickly, with clear visuals and lyrics that are easy to follow.
→ Lesson: Keep your message short and visual so people remember it.
Humor Breakdown
The humor comes from showing real workplace issues in a dramatic, over-the-top way. People sing about missed deadlines and confusing tools while dancing and running around. It’s silly but true—and that’s what makes it work.
→ Lesson: Use humor to turn everyday problems into something fun and memorable.
Final Verdict
ClickUp’s “Whiteboards | Official Song” ad is funny, fast, and easy to follow. It shows how chaotic teamwork can get—and how ClickUp brings everything together. By mixing music with a clear message, this ad makes ClickUp Whiteboards stand out.
BRAVE-o-meter Score:
B-7 | R-6 | A-7 | V-8 | E-5
BRAVE – 6.6/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
