ClickUp presents a playful take on the post-pandemic office. The workplace becomes a classroom, where employees “relearn” how to behave in person. From muting mics to navigating real meetings, the ad captures common struggles with returning to the office. ClickUp positions itself as the go-to tool for smooth transitions and improved workplace productivity.
The Formula (That Works at Any Budget)
Relatable Scenarios + Lighthearted Humor = Engaging Content
The ad highlights the awkwardness many employees feel going back to the office. It’s funny, human, and instantly recognizable.
→ Lesson: Use shared experiences to connect emotionally with your audience.
Everyday Challenges + ClickUp Solutions = Clear Value Proposition
ClickUp is shown as the answer to day-to-day team hiccups, like messy collaboration or unclear task ownership.
→ Lesson: Show how your product solves real problems, not just abstract ones.
Concise Storytelling + Visual Humor = Memorable Message
In under a minute, the ad delivers a full story packed with visual gags and a clear point.
→ Lesson: Keep your content short, smart, and visually rich to boost recall.
Humor Breakdown
The laughs come from how seriously office workers treat simple tasks, like walking into a meeting or using a printer. It’s absurd—but also uncomfortably real. This contrast makes the ad stick.
→ Lesson: Use situational humor to highlight real tensions your product helps relieve.
Final Verdict
ClickUp’s “Work Schooling” ad succeeds by making the return to office life feel funny instead of frustrating. It’s a sharp reminder that even basic workplace habits need structure—and that ClickUp is built to help teams adapt quickly.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-5
BRAVE – 7.0/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
