ClickUp delivers a witty take on returning to office life after remote work. One big issue? Hair. The ad shows employees awkwardly re-entering the workplace with unruly post-pandemic hairstyles and nerves. The message: while the hair might be a mess, your workflow doesn’t have to be—ClickUp makes returning smoother.
The Formula (That Works at Any Budget)
Relatable Scenario + Lighthearted Humor = Engaging Content
The ad taps into a shared post-lockdown truth—everyone looked a little off in that first week back.
→ Lesson: Use common experiences to quickly connect with your audience.
Everyday Challenge + ClickUp Solution = Clear Value Proposition
The discomfort of returning to in-person work is real. ClickUp steps in as the tool that eases the shift.
→ Lesson: Show how your product solves not just technical problems—but emotional ones too.
Concise Storytelling + Visual Humor = Memorable Message
The ad uses quick cuts, exaggerated reactions, and subtle visuals to land its point fast.
→ Lesson: Let the visuals carry the comedy—and the message.
Humor Breakdown
The laughs come from seeing employees flinch at their coworkers’ quarantine hairdos—or their own. It’s exaggerated but real enough to make viewers nod (and laugh) in recognition.
→ Lesson: Humor built on shared insecurities can disarm viewers and build trust.
Final Verdict
ClickUp’s “The Haircut” ad turns a simple, funny scenario into a smart brand message. It reminds us that while some parts of returning to work are awkward, your tools don’t have to be. ClickUp makes the transition easier—even if your hair doesn’t cooperate.
BRAVE-o-meter Score:
B-6 | R-7 | A-6 | V-7 | E-5
BRAVE – 6.2/10
Watch the full ad & learn more:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
